A self-paced course for B2B marketers ready to simplify content with proven frameworks, on-demand video lessons and templates
with B2B Jade
Without Burning Out
Create Content That Actually Gets Leads –
B2B Content Confident
Ready to build your content strategy?
But you’re not sure why yours isn’t. You’re stuck churning out company updates and firefighting endless requests from sales - and it’s wearing you down.
B2B Content Confident is your shortcut to getting content done – with clarity, strategy, and confidence. This practical, step-by-step course gives you everything you need to plan, create, and distribute content that actually gets leads. You'll use my easy to follow templates, frameworks, and proven content process – the same ones I used to grow an inbound business with zero ad spend.
You’ll also learn how to build an AI Content Marketing Assistant to help you save time, repurpose more, and work smarter – not harder.
You know content can get leads
Including my equipment list, ai tool recommendations, editing tips, and my full content process.
Bonus Resources
For questions, support, and accountability.
Access to the Exclusive B2B Content Confident Community
To all course materials and future updates.
Lifetime Access
Including my successful process and every template you'll need to go from mapping out your ideal buyer personas through to messaging and theme planning - all the way to filling out your content planner.
Proven Content Planning Templates
Covering everything from choosing brand-level content themes to building your AI content marketing assistant and how to get the best from AI content creation tools.
6 Self-Paced Video Modules
A sneak peak inside B2B Content Confident
Member Q&A
Bonus!
Measuring Impact
Module 6
Repurposing and Distribution
Module 5
Content Production
Module 4
Integrating AI
Module 3
Content Planning
Module 2
Content Foundations
Module 1
Modules inside B2B Content Confident:
Unlock expert knowledge
Learn how to pull valuable insights from subject matter experts so you’re never starting with a blank page.
Supportive community
Join a friendly, no-ego space where you can ask questions, swap ideas, and get direct help from Jade.
Learn how to repurpose and save time
Create a realistic plan that makes your content work harder, like turning one expert conversation into a month’s worth of content using the right tools.
Build your own content marketing assistant
Learn how to build your own AI content marketing assistant to streamline planning and creation - less stress, more output.
Ready to use templates
Get proven frameworks and templates you can use right away to simplify content creation and save time.
No-fluff, easy to build content plan
Jade teaches a jargon-free approach based on what actually works to attract consistent leads - this is the same process she uses in her own business.
What you’ll walk away with…
£499+vat
You can start creating results from week one. This isn’t theory - it’s your action plan.
Build your own content engine - with tools that actually work for you.
4
Ask questions and share ideas inside the B2B Content Confident community.
3
Go at your own pace and implement each module with provided templates.
2
Enrol and get instant access to all 6 modules. Sign up today for instant access.
1
How to Get Started
Hi, I’m Jade Tambini. I’m a Marketing Coach and Course Leader for B2B Content Confident, but more importantly, I’m someone who’s walked the path you're on.
In my 20 year career, I’ve helped brands grow and led an international team at a FTSE 100 company. I’ve been named “Marketer of the Year” and received awards from The Drum and CIM, and I’ve partnered with brands like Adobe and LinkedIn as a B2B influencer.
But beyond the accolades, I built a business purely on organic content. No ads. No agencies. Just a strategy that worked – and that’s exactly what I teach you here.
I know what it’s like to be overwhelmed by content. I created this course to help you take control, feel proud of what you publish, and finally get the results you deserve.
But beyond the accolades, I built a business purely on organic content. No ads. No agencies. Just a strategy that worked – and that’s exactly what I teach you here.
I know what it’s like to be overwhelmed by content. I created this course to help you take control, feel proud of what you publish, and finally get the results you deserve.
Hi, I’m Jade Tambini. I’m a Marketing Coach and Course Leader for B2B Content Confident, but more importantly, I’m someone who’s walked the path you're on.
In my 20 year career, I’ve helped brands grow and led an international team at a FTSE 100 company. I’ve been named “Marketer of the Year” and received awards from The Drum and CIM, and I’ve partnered with brands like Adobe and LinkedIn as a B2B influencer.
Drum Awards Marketing Recipient
CIM certified
400+ b2b companies helped with strategy
a decade of helping marketers be more strategic
20 years in B2B industry
Your Marketing Mentor - Jade Tambini
Hear from other B2B Content Confident members
Wow, B2B Content Confident is an amazing course.
“Jade, you always keep your thumb on the pulse and hit the nail on the head, this was just what I needed to get my content strategy on track. Thank you!”
“Jade, you always keep your thumb on the pulse and hit the nail on the head, this was just what I needed to get my content strategy on track. Thank you!”
– Fiona Sherwood
CMO at Dasseti
– Ingrid Anusic
Strategic Marketing at FintechWest
– Kristen Porter
Marketing Strategist at O*NO Legal
The course was an absolute gamer changer for me.
"B2B Content Confident was the best investment I have made in my professional development. Even though I have been doing content marketing for 5 years, I walked away with practical skills and tips that I could implement right away."
"B2B Content Confident was the best investment I have made in my professional development. Even though I have been doing content marketing for 5 years, I walked away with practical skills and tips that I could implement right away."
– Fiona Sherwood
CMO at Dasseti
– Ingrid Anusic
Strategic Marketing at FintechWest
– Kristen Porter
Marketing Strategist at O*NO Legal
I would highly recommend this course.
"This course was brilliant! I’d like to think I’m fairly confident already but it gave me a framework and the tools and equipment list to do things 10x better. I learnt a lot and have started putting that into practice now."
"This course was brilliant! I’d like to think I’m fairly confident already but it gave me a framework and the tools and equipment list to do things 10x better. I learnt a lot and have started putting that into practice now."
– Fiona Sherwood
CMO at Dasseti
– Ingrid Anusic
Strategic Marketing at FintechWest
– Kristen Porter
Marketing Strategist at O*NO Legal
Content Confident FAQs
That’s up to you. Most members work through it in 4–6 weeks, but it’s completely self-paced. You can implement much of your learnings from the video content immediately.
Is this for me if I’m not confident with AI?
How long will it take to complete the course?
Will this work for my niche or industry?
Can I expense this through my company?
Do I get updates?
Yes. I will walk you through how to build your ai Content Marketing Assistant, even if you’re brand new. It’s designed to be simple, clear, and useful right away.
Is this for me if I’m not confident with AI?
How long will it take to complete the course?
Will this work for my niche or industry?
Can I expense this through my company?
Do I get updates?
If you’re in B2B and want to create content that attracts the right people, yes. It’s designed for B2B marketers across traditional old school b2b sectors, professional services, through to Saas and beyond.
Is this for me if I’m not confident with AI?
How long will it take to complete the course?
Will this work for my niche or industry?
Can I expense this through my company?
Do I get updates?
Absolutely. Most members use their training budgets to join. This course benefits your business as much as it benefits you individually.
Is this for me if I’m not confident with AI?
How long will it take to complete the course?
Will this work for my niche or industry?
Can I expense this through my company?
Do I get updates?
Yes. With a one time payment, you get lifetime access.
Is this for me if I’m not confident with AI?
How long will it take to complete the course?
Will this work for my niche or industry?
Can I expense this through my company?
Do I get updates?
