🎉 Welcome to the B2B Breakthrough Academy! 🎉

The breakthrough moment in your B2B marketing career. 

Fall back in love with your job with the full support of management with my course - B2B Breakthrough Academy.

Become the marketer you were always meant to be. 

Hello lovely,

I’ve been right where you are. I’ve been on the task wheel, grappling with so much to do and no clear direction, struggling with imposter syndrome, leadership that doesn’t understand marketing, burnout, and frustration.

It’s exhausting, and I feel your struggle.
But here’s the good news: You've found your place. 

A place where you can be your true self. A place where:

  • Your voice is heard
  • Your vision is understood
  • You’re safe to express your ideas
  • You’re not alone

get £300 off my course for a limited time

Welcome to your new B2B beginning!

Build confidence and assertiveness with a course that sets you up to be the marketer you’ve always wanted to be.

🛠️ Your b2b marketing strategy toolkit:

B2B Marketing Strategy Templates

  • Struggling with finding good examples of marketing plans? I’ve got you covered! You will have access to 15+ templates, all in one place – see ya Google search rabbit holes.

Video Lessons & Mindset Motivation 

  • Navigate your journey across 13-weeks, learning from real scenarios and examples of how to complete the templates. Plus, get a motivated head on with the mindset sessions!

BONUS! 1 Year B2B Jade Exclusive Community Access

  • Grow and learn with like minded professionals facing similar challenges in all areas of your career in our private community – success is more fun when you do it with a proper squad. 

🌱 A peek into the course:

Module 1 (week 1-3):

Foundations & Marketing Review

Module 2 (week 4 & 5):

Budget & Setting Marketing Objectives

Module 3 (week 6 & 7):

Selecting Marketing Strategies

Module 4 (week 8 & 9):

Tactical Activity Planning

Module 5 (week 10 & 11):

Budget Management & Monitoring

Module 6 (week 12 & 13):

Prepare to present to Leaders!

🧠 Plus bonus mindset replays:

This course will set your marketing up for success so you can get off that task wheel and have tactics to support your marketing goals. 

Build Assertiveness & Overcome Imposter Syndrome, Nail Your Career Vision & Path. Educate Leaders & Get the Respect You Deserve, Managing Your Mental Health PLUS loads more

enrol here with £300 off

This isn’t just another marketing course…

✘ That will leave you confused about which marketing models to use.
✘ That will leave you overwhelmed.
✘ That will make your imposter syndrome worse. 

This course… 

✔ Will break down how to build a strategic marketing plan in a clear, understandable way.
✔ Will teach you how to use the specific templates and models that I use every day for B2B Marketing success.
✔ Will help you build skills so you can be more confident and assertive in your job.

You'll be saying... 

✨“Wow, I’ve never had someone explain marketing strategy to me in a way that makes so much sense!”

Ready to rise above outdated leaders with a course that's designed to help you become the remarkable marketer you know you can be?

enrol with £300 off

Standard price £1,297, first launch price £997 for a limited time.

🚪Are you kidding me? Limited spots have £300 off!

enrol here

– Lise Dubeau

Hear from BBA Graduates:

"Taking the BBA course has turned chaos into clarity in our marketing. I've become a more organized, confident and informed marketer. Working with Jade is a breath of fresh air - her course is a must for b2b marketers!"

Marketing & Communication Manager at Elastify

– Zanaba Poland

"Taking Jade's course was a game-changer for me, both professionally and personally. I feel a much greater sense of connection and community thanks to the course. It's so easy to feel like you're alone when you're a 1 person marketing team, the community element is invaluable!"

Marketing Manager, Gillespie Manners

– Jennifer Jin

"Jade's guidance transformed my transition from an individual contributor to a strategic thinker in my role as Director of Marketing. She equipped me with valuable skills and a fresh perspective. I highly recommend Jade's course for marketers looking to grow in their role."

Director of Marketing, Mio, United States

– Lauren Hill

"What truly sets BBA apart is the genuine care and empathy Jade infuses into every lesson. Her enthusiasm is contagious, and it's clear that she's not just teaching for the sake of it. The strategies and techniques I've learned from the course have already started making a tangible difference! 

Marketing Manager, Thomas Carroll Group, United Kingdom

Who Is This For?

The Overwhelmed B2B Marketing Manager

If you’re feeling swamped with tasks, struggling to find a balance, and craving strategies that are actionable and effective.

The Forward-Thinking Strategy Enthusiast

If you’re eager to learn and create proven strategies to enhance your marketing campaigns, drive results, and contribute significantly to your company’s success.

The Driven and Compassionate Professional

If you’re passionate about making a difference, hungry for success, keen to expand your knowledge, and ready to invest in your personal and professional development. All while treating others with kindness, always. 

The Community Seeker

If you believe in the power of community, shared experiences, and collective wisdom, and are longing to be part of a supportive network of like-minded professionals.

Who Is This Not For?

The CEO, Sales Manager, or Leader

This course is exclusively for B2B Marketing Managers - we will get your marketing person working well with you and set up for success.

The CEO, Sales Manager, or Leader

If you’re hunting for quick, temporary fixes or overnight success without a commitment to learning and implementing robust strategies.

The Non-believer in Strategy

If you don’t believe in the power of strategic planning and think that ad-hoc, unstructured efforts are the way to go.

The Uncommitted Learner

If you’re not willing to put in the time, effort, and focus required to absorb new knowledge, implement new strategies, and be an active member of the community.

The Specialist Expert

If you're primarily focused on diving deep into technical details, analytics, or one specific area of marketing, then this course may not align with your preferences.

Your instructor & the course’s creator

I’m Jade – your B2B Marketing Coach and Course Creator (and amateur B2B DM therapist), specialising in marketing strategy.

I live and breathe to help B2B marketers like you to up your strategic game, boost your confidence in handling those tricky conversations, and craft a clear-cut marketing plan for your business.

But at the heart of it all, I'm here to share stories that make you feel less alone, understood, and heard, because I've walked in your shoes.

x Jade

In-depth Course Breakdown

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Foundations & Marketing Review

You'll grasp essential B2B marketing basics without overwhelming marketing models, focusing on the four crucial pillars for success. We also help you navigate the marketing review in your strategic plan with a live demo by Jade!

  • Lesson 1 - Introduction to B2B Marketing.
  • Lesson 2 - Four Pillars of B2B Marketing.
  • Lesson 3 - Goal Review.
  • Lesson 4 - Current Strategy Assessment.
  • Lesson 5 - Performance Analysis.
  • Lesson 6 - Resource Assessment.
  • Lesson 7 - Competitor Analysis.
  • Lesson 8 - SWOT and PEST Analysis.
  • Lesson 9 - Identify Target Audience.
  • Lesson 10 - Offering, Pricing & Positioning.

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Budget & Setting Marketing Objectives

You'll learn a straightforward formula for establishing a marketing budget that aligns with your Finance Director's approval. Jade shares a tested and effective marketing objective-setting process, empowering you to confidently apply it to your own plan using the provided template.

  • Lesson 1 - Setting a Marketing Budget.
  • Lesson 2 - Objective Setting: Our Process.
  • Lesson 3 - Aligning Objectives with Business Goals.
  • Lesson 4 - Set Your Marketing Objectives.

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Selecting Marketing Strategies

Jade will clarify the distinctions between marketing strategies and tactics, guide you through B2B marketing strategies, and explore essential elements like journey mapping, lead generation, and brand building. The module concludes with a live demo of the strategy selector template.

  • Lesson 1 - Strategies vs Tactics.
  • Lesson 2 - Run Down of B2B Strategies.
  • Lesson 3 - Buyer & Customer Journey Mapping.
  • Lesson 4 - Lead Generation Strategies.
  • Lesson 5 - Brand Building Strategies.
  • Lesson 6 - How To Build a B2B Brand.
  • Lesson 7 - Strategies Selector Template Demo. 

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Tactical Activity Planning

In this module, you'll move beyond crafting a marketing strategy to the actionable phase. Learn how to select channels, tools, and technology, and plan the execution of activities with a detailed activity planner.

  • Lesson 1 - Channel Selection.
  • Lesson 2 - Content Plan and Creation.
  • Lesson 3 - Lead Generation Tactics Selection.
  • Lesson 4 - Brand Building Tactics Selection.
  • Lesson 5 - Customer Retention Tactics Selection.
  • Lesson 6 - Website Management.
  • Lesson 7 - Social Media Management.
  • Lesson 8 - AI in marketing
  • Lesson 9 - Tech, Operations & Resourcing.
  • Lesson 10 - Activity Plan Creation.

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Budget Management & Monitoring

This module covers the crucial aspect of evaluating your marketing efforts. Learn how to manage your budget effectively, demonstrate ROI, and communicate the value of strategies to leaders. Jade provides a live demo of a quarterly and monthly marketing report for practical insights into structuring your reporting process.

  • Lesson 1 - Budget Allocation Template Demo.
  • Lesson 2 - Monitoring & Controlling Your Budget.
  • Lesson 3 - Create Your Marketing Reports.
  • Lesson 4 - How To Demonstrate ROI.

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Activating Your Strategy

Module 6 focuses on consolidating your work into a concise Strategic Marketing Plan Overview presentation, ensuring clarity and buy-in from your leadership team. Jade also provides insights on handling pushback and navigating challenges, addressing the crucial aspect of resourcing for effective implementation of the strategic marketing plan.

  • Lesson 1 - Presenting Your Strategy.
  • Lesson 2 - Getting Sales Buy-In.
  • Lesson 3 - Handling Push Back.
  • Lesson 4 - Selecting & Using Marketing Tools.
  • Lesson 5 - Managing a Marketing Team.
  • Lesson 6 - Marketing Team Roles.
  • Lesson 7 - Selecting & Managing Agencies.

{let's chill, we've got this!)

Bonus Mindset Recordings

  • Overcoming Imposter Syndrome and Building Assertiveness Skills
  • Navigating Corporate Politics and Choosing Your Battles 
  • Managing Your Mental Health 
  • Getting the Respect You Deserve and Educating Leaders 
  • BONUS Mindset Boost session recording: Discussing our B2B Breakthroughs

Exclusive Community

  • Work through each module and complete the templates to build your marketing strategy progressively.
  • Network with your peers within our exclusive Circle Community. 
  • Practical Exercises and Case Studies.

Digital Treats

  • Resources for each module, drip fed over 13-weeks.
  • All sessions are pre-recorded so you can take longer if needed.
  • Lifetime access to course platform.

This course is built with your needs and your day-to-day challenges in mind, offering you a path to:

What will you walk away with?

Create your Marketing Strategy and Action Plan from the bottom up

Build Credibility & Influence with Top Management

Develop Effective Communication Techniques

Navigate and Prioritise Your Battles Wisely

Bridge the B2B Marketing Gap 

Move Beyond Tactical Activities to Strategic Thinking

Build Assertiveness & Overcome Imposter Syndrome

enrol for my b2b marketing strategy course

Enrolment for B2B Breakthrough Academy is now open!

Get £300 off with my introductory offer

Anxious about pitching this course to leadership?

Download my free pitch document to share with leadership - full of all of the important details your boss needs to sign off on this course!


Get ready for a fresh start and set your marketing strategy to conquer this year and beyond!

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Let’s make your breakthrough,
B2B Jade

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B2B Jade helps B2B Marketers level up their marketing abilities through strategic skill-building: learn how to get promoted, how to fight for your budget, how to create a marketing strategy, and how to relieve burnout through B2B Jade.





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