But somewhere between proving your value, chasing quick wins, and trying to make it all work, the confidence slipped.
It’s time to feel sure of yourself again - with a strategy you actually believe in and feel excited to present to leaders.
Inside B2B Breakthrough Academy, you’ll get the full step-by-step process to build a B2B marketing strategy that actually works - plus real marketing templates, on-demand video lessons, real examples, and straight-talking support. You’ll be part of a community of marketers figuring it out just like you, with access to live group calls, honest advice, and absolutely no jargon or confusing marketing models. Just everything you need to finally feel clear, confident, and in control.
You’re smart, driven, and capable -
You didn’t get into marketing to feel stuck, second-guessed, or sidelined.
Get tailored advice on Live Group Mentoring Calls with Jade and fellow B2B marketers in the same boat as you.
Feel less alone in Jade’s exclusive community where you can network, share ideas and ask questions with Jade and fellow B2B marketers.
Watch video lessons and bitesize trainings on-demand to help you work through your strategy in your own time.
6 modules of course materials including every template you’ll need to build your marketing strategy and present it to leaders.
What’s included inside B2B Breakthrough Academy?
Trusted by
100% member satisfaction
Members from fast scaling startups, established SMEs and Fortune 100 companies
Members in 4 continents
B2B Breakthrough Academy Fast Facts
(Note: does not include mentoring calls, video trainings or Community access)
£399+vat
A step by step process to create your marketing strategy with easy to use templates. DIY your marketing strategy, the B2B Jade way.
LITE
£999+vat
Build your marketing strategy with all the templates and video trainings you'll need PLUS community access to ask me questions and get support.
ESSENTIAL
£1399+vat
Includes Inner Circle calls, all access marketing strategy course with templates and video lessons PLUS Community Access and bonus mindset course.
(My full access exclusive Private Group Mentorship)
Pro
Choose Your Tier
One Time Payment, Lifetime Access
Join B2B Breakthrough Academy
B2B Breakthrough Academy is built with your needs and your day-to-day challenges in mind, offering you a path to:
What will you walk away with?
Follow the guided 10–12 week programme or dip into the specific tools and templates you need, exactly when you need them.
Step-by-step strategy with flexibility
You don’t just learn theory - you build a marketing strategy that’s realistic, leader-ready, and tailored to your business.
A strategy you’ll actually use
In live group sessions, Jade helps you tackle real challenges - from securing budget to finding partners and navigating leadership conversations - so you’re never untangling things alone.
Hands-on mentoring
Unlike most courses that overcomplicate, BBA simplifies strategy and cuts through the noise - helping you reconnect with why you love marketing in the first place.
Simple, not overwhelming strategy
The BBA community is honest and supportive - not a place for show-offs, but for marketers who want to grow.
Real, safe community
This is a judgment-free zone - Jade’s been where you are, and you’ll never feel behind or “not strategic enough.”
Support without judgment
Where other courses confuse, BBA brings clarity and direction with a flow that just makes sense.
Clarity, not chaos
Ready to get inside this private mentorship?
I’ve helped hundreds of marketers finally feel confident, strategic, and seen by their leadership teams. I’ve been where you are - feeling stuck, overwhelmed, and wondering if I was even any good at this.
The B2B Breakthrough Academy was born from the exact process I use to untangle the marketing chaos for marketers. You’ll not only get my templates, video walkthroughs and trainings, but also my hands-on help inside our mentoring calls and community. You’re not doing this alone anymore. Let’s build you a strategy that makes sense and gets results.
Get access to me plus everything you need to get a clear marketing strategy and see fast results.
You’re not doing this alone anymore. Let’s build you a strategy that makes sense and gets results.
Get access to me plus everything you need to get a clear marketing strategy and see fast results.
I’ve helped hundreds of marketers finally feel confident, strategic, and seen by their leadership teams. I’ve been where you are - feeling stuck, overwhelmed, and wondering if I was even any good at this.
The B2B Breakthrough Academy was born from the exact process I use to untangle the marketing chaos for marketers. You’ll not only get my templates, video walkthroughs and trainings, but also my hands-on help inside our mentoring calls and community.
Drum Awards Marketing Recipient
CIM certified
400+ b2b companies helped with strategy
a decade of helping marketers be more strategic
20 years in B2B industry
Your Marketing Mentor - Jade Tambini
Template library to build your marketing strategy
Bonus: Marketers Survival Kit mini-course with mindset & motivation sessions.
Template library to build your marketing strategy
Template library to build your marketing strategy
Template library to build your marketing strategy
Sample completed templates to help guide your marketing strategy.
In-depth on-demand video lessons of the 6 modules inside the course.
40+ bitesize video trainings for for every section of every strategy template.
Exclusive community access to ask questions, get help from Jade, and network with peers.
BBA community app
Live Inner Circle mentoring calls with Jade and peer marketers via Zoom.
Sample completed templates to help guide your marketing strategy.
In-depth on-demand video lessons of the 6 modules inside the course.
40+ bitesize video trainings for for every section of every strategy template.
Exclusive community access to ask questions, get help from Jade, and network with peers.
BBA community app
Sample completed templates to help guide your marketing strategy.
In-depth on-demand video lessons of the 6 modules inside the course.
40+ bitesize video trainings for for every section of every strategy template.
Exclusive community access to ask questions, get help from Jade, and network with peers.
BBA community app
lite
Essential
Pro
Full Comprehensive Breakdown
What do you get within each tier?
Included
BBA community app
Template library to build your marketing strategy in 6 easy to follow steps.
Sample completed templates to help guide your marketing strategy.
In-depth on-demand video lessons of the 6 modules inside the course.
Bonus: Marketers Survival Kit mini-course with mindset & motivation sessions.
Exclusive community access to ask questions, get help from Jade, and network with peers.
40+ bitesize video trainings for for every section of every strategy template.
Live Inner Circle mentoring calls with Jade and peer marketers via Zoom.
In-depth Course Breakdown
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Foundations & Marketing Review
You'll grasp essential B2B marketing basics without overwhelming marketing models, focusing on the four crucial pillars for success. We also help you navigate the marketing review in your strategic plan with a live demo by Jade!
- Lesson 1 - Introduction to B2B Marketing.
- Lesson 2 - Four Pillars of B2B Marketing.
- Lesson 3 - Goal Review.
- Lesson 4 - Current Strategy Assessment.
- Lesson 5 - Performance Analysis.
- Lesson 6 - Resource Assessment.
- Lesson 7 - Competitor Analysis.
- Lesson 8 - SWOT and PEST Analysis.
- Lesson 9 - Identify Target Audience.
- Lesson 10 - Offering, Pricing & Positioning.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Budget & Setting Marketing Objectives
You'll learn a straightforward formula for establishing a marketing budget that aligns with your Finance Director's approval. Jade shares a tested and effective marketing objective-setting process, empowering you to confidently apply it to your own plan using the provided template.
- Lesson 1 - Setting a Marketing Budget.
- Lesson 2 - Objective Setting: Our Process.
- Lesson 3 - Aligning Objectives with Business Goals.
- Lesson 4 - Set Your Marketing Objectives.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Selecting Marketing Strategies
Jade will clarify the distinctions between marketing strategies and tactics, guide you through B2B marketing strategies, and explore essential elements like journey mapping, lead generation, and brand building. The module concludes with a live demo of the strategy selector template.
- Lesson 1 - Strategies vs Tactics.
- Lesson 2 - Run Down of B2B Strategies.
- Lesson 3 - Buyer & Customer Journey Mapping.
- Lesson 4 - Lead Generation Strategies.
- Lesson 5 - Brand Building Strategies.
- Lesson 6 - How To Build a B2B Brand.
- Lesson 7 - Strategies Selector Template Demo.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Tactical Activity Planning
In this module, you'll move beyond crafting a marketing strategy to the actionable phase. Learn how to select channels, tools, and technology, and plan the execution of activities with a detailed activity planner.
- Lesson 1 - Channel Selection.
- Lesson 2 - Content Plan and Creation.
- Lesson 3 - Lead Generation Tactics Selection.
- Lesson 4 - Brand Building Tactics Selection.
- Lesson 5 - Customer Retention Tactics Selection.
- Lesson 6 - Website Management.
- Lesson 7 - Social Media Management.
- Lesson 8 - AI in marketing
- Lesson 9 - Tech, Operations & Resourcing.
- Lesson 10 - Activity Plan Creation.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Budget Management & Monitoring
This module covers the crucial aspect of evaluating your marketing efforts. Learn how to manage your budget effectively, demonstrate ROI, and communicate the value of strategies to leaders. Jade provides a live demo of a quarterly and monthly marketing report for practical insights into structuring your reporting process.
- Lesson 1 - Budget Allocation Template Demo.
- Lesson 2 - Monitoring & Controlling Your Budget.
- Lesson 3 - Create Your Marketing Reports.
- Lesson 4 - How To Demonstrate ROI.
Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Activating Your Strategy
Module 6 focuses on consolidating your work into a concise Strategic Marketing Plan Overview presentation, ensuring clarity and buy-in from your leadership team. Jade also provides insights on handling pushback and navigating challenges, addressing the crucial aspect of resourcing for effective implementation of the strategic marketing plan.
- Lesson 1 - Presenting Your Strategy.
- Lesson 2 - Getting Sales Buy-In.
- Lesson 3 - Handling Push Back.
- Lesson 4 - Selecting & Using Marketing Tools.
- Lesson 5 - Managing a Marketing Team.
- Lesson 6 - Marketing Team Roles.
- Lesson 7 - Selecting & Managing Agencies.
"I highly recommend Jade's B2B Breakthrough Academy Programme."
“I was feeling stuck in my role with almost too much information out there to digest. Jade's course was a refreshingly straightforward and practical approach to getting my marketing strategy in place. As well as the completed output, she really encourages you to think more strategically and take confidence in the work you've done to get there.”
“I was feeling stuck in my role with almost too much information out there to digest. Jade's course was a refreshingly straightforward and practical approach to getting my marketing strategy in place.”
– Jenny Atkinson
Marketing Lead, Knight Architects
– Melanie Fisher
Marketing Manager, Golley Slater
- Jennifer Jin
– Lauren Hill
"BBA has given me the confidence to think 'right, I've got this now’."
“The course is all about living it, not just teaching something that we might use in the future. I loved that it's specific to the business you're in now so that you can activate the strategy.”
– Jenny Atkinson
Marketing Lead, Knight Architects
– Melanie Fisher
Marketing Manager, Golley Slater
- Jennifer Jin
– Lauren Hill
"What truly sets BBA apart is the genuine care and empathy Jade infuses into every lesson."
“Her enthusiasm is contagious, and it's clear that she's not just teaching for the sake of it. The strategies and techniques I've learned from the course have already started making a tangible difference!”
– Jenny Atkinson
Marketing Lead, Knight Architects
– Melanie Fisher
Marketing Manager, Golley Slater
- Jennifer Jin
– Lauren Hill
"Jade's guidance transformed my transition from an individual contributor to a strategic thinker in my role as Director of Marketing."
“She equipped me with valuable skills and a fresh perspective. I highly recommend Jade's course for marketers looking to grow in their role."
– Jenny Atkinson
Marketing Lead, Knight Architects
– Melanie Fisher
Marketing Manager, Golley Slater
- Jennifer Jin
– Lauren Hill
Marketing Directors, Head of Marketing or Marketing Managers
Generalist, in-house B2B Marketers who are responsible for the business’ overall marketing
Marketers who want to learn how to develop, execute and optimise a B2B marketing strategy
It’s for…
Business Founders
CEOs or Senior Leadership (outside of Marketing)
Sales or Business Development Managers
Marketers who are interested in isolated marketing tactics or techniques for quick wins
Specialist Marketers who don’t own the business’ overall marketing strategy
It’s not for…
Simple, not overwhelming strategy
Unlike most courses that overcomplicate, BBA simplifies strategy and cuts through the noise - helping you reconnect with why you love marketing in the first place.
Hands-on mentoring
In live group sessions, Jade helps you tackle real challenges - from securing budget to finding partners and navigating leadership conversations - so you’re never untangling things alone.
A strategy you’ll actually use
You don’t just learn theory - you build a marketing strategy that’s realistic, leader-ready, and tailored to your business.
Step-by-step strategy with flexibility
Follow the guided 10–12 week programme or dip into the specific tools and templates you need, exactly when you need them.
Support without judgment
This is a judgment-free zone - Jade’s been where you are, and you’ll never feel behind or “not strategic enough.”
Real, safe community
The BBA community is honest and supportive - not a place for show-offs, but for marketers who want to grow.
Clarity, not chaos
Where other courses confuse, BBA brings clarity and direction with a flow that just makes sense.
B2B Breakthrough Academy is built with your needs and your day-to-day challenges in mind, offering you a path to:
What will you walk away with?
Get your free leader's guide
download
Eager to pitch this course to leadership?
Download my free pitch document to share with leadership - full of all the important details to get the buy-in needed from your manager
B2B Breakthrough Academy FAQs
PRO: The most popular option. Includes full course access, all strategy templates, training videos, group mentoring calls with Jade, mindset support, and access to the private community. Ideal if you want direct support and full guidance.
ESSENTIAL: Includes all templates, on-demand training, and access to the community. Great if you want structure and support, but can work more independently.
LITE: A leaner, self-guided option with templates only. Best if you're confident working solo and just need the frameworks.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
In-house B2B marketers who want to operate more strategically, communicate their value, and lead with clarity. Whether you’re a team of one or stepping into a Head of Marketing role, my marketing accelerator programme is built to help you succeed without burning out.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
Most members have their programme covered by their employer as part of their professional development. Once you've enrolled using the online card payment system you'll receive a payment invoice with VAT where applicable. If you'd like help pitching the programme to leadership, download my leadership pitch guide.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
Yes, and it's a one time payment for access - so no recurring annual fees. You’ll have lifetime access to all templates, tools, and training content for the tier you join - plus any future updates.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
I’m happy to point you to the programme tier that best fits your goals, current challenges, and time availability. Contact me with any questions and I'll reply personally.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
B2B Breakthrough Academy (BBA) is a 10–12 week marketing strategy programme that helps you build a complete, leader-ready marketing strategy. It's ideal if you want to step into a more strategic leadership role and need structure, clarity, and a complete end-to-end process for marketing strategy.
B2B Content Confident (BCC) is a self-paced course focused specifically on content marketing. If you’re struggling with content overwhelm or want to create a content engine that brings in leads, this course will help you plan, produce, and repurpose smarter - with a strong emphasis on using AI to streamline your workflow.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
This course is designed for those with at least 2 years of marketing experience and who are currently working in marketing. It is not open to business leaders, Directors, CEO's, or Sales Leaders.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
Due to the nature of my digital programmes and the instant access to templates, trainings, and proprietary materials, I’m unable to offer refunds once purchased. Please make sure the course is right for you before joining by watching the course tour video. If you’re unsure or need help choosing a tier, feel free to email me at support@b2bjade.com - I’m happy to help.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
