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🎉 Welcome to the B2B Breakthrough Academy! 🎉

The breakthrough moment in your B2B marketing career. 

Fall back in love with your job with the full support of management with B2B Breakthrough Academy. 

Become the marketer you were always meant to be.

Hello lovely,

I’ve been right where you are. I’ve been on the task wheel, grappling with so much to do and no clear direction, struggling with imposter syndrome, leadership that doesn’t understand marketing, burnout, and frustration.

It’s exhausting, and I feel your struggle.
But here’s the good news: You've found your place. 

A place where you can be your true self. A place where:

  • Your voice is heard
  • Your vision is understood
  • You’re safe to express your ideas
  • You’re not alone

gain access to my brand new live online B2B course!

Welcome to your new B2B beginning!

Build confidence and assertiveness with a course that sets you up to be the marketer you’ve always wanted to be.

🛠️ Your exclusive toolkit:

B2B Marketing Strategy Templates

  • Struggling with finding good examples of marketing plans? I’ve got you covered! You will have access to 15+ templates, all in one place – see ya Google search rabbit holes.

Live Lessons with B2B Jade & Real-world Examples

  • Navigate your journey with B2B Jade, learning from real scenarios and examples of how to complete the templates – gaining expertise and confidence in your marketing skills!

Community Learning & Networking

  • Grow and learn with like minded professionals facing similar challenges in all areas of your career in our private community – success is more fun when you do it with a proper squad.

🌱 A peek into the course:

Module 1:

Foundations & Marketing Review

Module 2:

Budget & Setting Marketing Objectives

Module 3:

Selecting Marketing Strategies

Module 4:

Tactical Activity Planning

Module 5:

Budget Management & Monitoring

Module 6:

Activating Your Strategy

🧠 Plus bonus mindset sessions:

This course will set your marketing up for success so you can get off that task wheel and have tactics to support your marketing goals. 

Build Assertiveness & Overcome Imposter Syndrome, Nail Your Career Vision & Path. Educate Leaders & Get the Respect You Deserve, Managing Your Mental Health PLUS loads more

enrolment now closed! Join waitlist

This isn’t just another marketing course…

✘ That will leave you confused about which marketing models to use.
✘ That will leave you overwhelmed.
✘ That will make your imposter syndrome worse. 

This course… 

✔ Will break down how to build a strategic marketing plan in a clear, understandable way.
✔ Will teach you how to use the specific templates and models that I use every day for B2B Marketing success.
✔ Will help you build skills so you can be more confident and assertive in your job.

You'll be saying... 

✨“Wow, I’ve never had someone explain marketing strategy to me in a way that makes so much sense!”

Ready to rise above outdated leaders with a course that's designed to help you become the remarkable marketer you know you can be?

enrolment closed - join waitlist

Hear about future launches before anyone else, and get exclusive discounts.

🚪Ahh, doors are now closed! But the waitlist is open for you..

join waitlist

– Lise Dubeau

Hear from your excited peers:

"Jade's authenticity, generosity, and genuine care for her clients left me feeling inspired, confident, and with a fresh perspective. Working with Jade is like a breath of fresh air, and her upcoming course is a must for building confidence as a marketer." 

Marketing & Communication Manager at Elastify

– Zanaba Poland

"Working with Jade was a game-changer for me, both professionally and personally. Her deep understanding of the challenges faced by solo marketers and her practical strategies provided a new perspective and renewed energy for my role. If you're feeling lost in your marketing position, talk to Jade!"

Marketing Manager, Gillespie Manners

– Jennifer Jin

"Jade's guidance transformed my transition from an individual contributor to a strategic thinker in my role as Director of Marketing. She equipped me with valuable skills and a fresh perspective. I highly recommend Jade's course for marketers looking to grow in their role."

Director of Marketing, Mio, United States

– Lauren Hill

"As a B2B marketer, I've been a big fan of Jade's content and her work addressing the B2B marketing gap. Jade's upcoming course is a dream come true for marketers seeking comprehensive marketing strategy guidance. I can't wait to start the course in the new year!"

Marketing Manager, Thomas Carroll Group, United Kingdom

Who Is This For?

The Overwhelmed B2B Marketing Manager

If you’re feeling swamped with tasks, struggling to find a balance, and craving strategies that are actionable and effective.

The Forward-Thinking Strategy Enthusiast

If you’re eager to learn and create proven strategies to enhance your marketing campaigns, drive results, and contribute significantly to your company’s success.

The Driven and Compassionate Professional

If you’re passionate about making a difference, hungry for success, keen to expand your knowledge, and ready to invest in your personal and professional development. All while treating others with kindness, always. 

The Community Seeker

If you believe in the power of community, shared experiences, and collective wisdom, and are longing to be part of a supportive network of like-minded professionals.

Who Is This Not For?

The CEO, Sales Manager, or Leader

This course is exclusively for B2B Marketing Managers - we will get your marketing person working well with you and set up for success.

The CEO, Sales Manager, or Leader

If you’re hunting for quick, temporary fixes or overnight success without a commitment to learning and implementing robust strategies.

The Non-believer in Strategy

If you don’t believe in the power of strategic planning and think that ad-hoc, unstructured efforts are the way to go.

The Uncommitted Learner

If you’re not willing to put in the time, effort, and focus required to absorb new knowledge, implement new strategies, and be an active member of the community.

The Specialist Expert

If you're primarily focused on diving deep into technical details, analytics, or one specific area of marketing, then this course may not align with your preferences.

Your instructor & the course’s creator

I’m Jade – your B2B Marketing Coach and Course Leader (and amateur B2B DM therapist), specialising in marketing strategy.

I live and breathe to help B2B marketers like you to up your strategic game, boost your confidence in handling those tricky conversations, and craft a clear-cut marketing plan for your business.

But at the heart of it all, I'm here to share stories that make you feel less alone, understood, and heard, because I've walked in your shoes.

x Jade

In-depth Course Breakdown

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Foundations & Marketing Review

You'll grasp essential B2B marketing basics without overwhelming marketing models, focusing on the four crucial pillars for success. We also help you navigate the marketing review in your strategic plan with a live demo by Jade!

  • Lesson 1 - Introduction to B2B Marketing.
  • Lesson 2 - Four Pillars of B2B Marketing.
  • Lesson 3 - Goal Review.
  • Lesson 4 - Current Strategy Assessment.
  • Lesson 5 - Performance Analysis.
  • Lesson 6 - Resource Assessment.
  • Lesson 7 - Competitor Analysis.
  • Lesson 8 - SWOT and PEST Analysis.
  • Lesson 9 - Identify Target Audience.
  • Lesson 10 - Offering, Pricing & Positioning.

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Budget & Setting Marketing Objectives

You'll learn a straightforward formula for establishing a marketing budget that aligns with your Finance Director's approval. Jade shares a tested and effective marketing objective-setting process, empowering you to confidently apply it to your own plan using the provided template.

  • Lesson 1 - Setting a Marketing Budget.
  • Lesson 2 - Objective Setting: Our Process.
  • Lesson 3 - Aligning Objectives with Business Goals.
  • Lesson 4 - Set Your Marketing Objectives.

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Selecting Marketing Strategies

Jade will clarify the distinctions between marketing strategies and tactics, guide you through B2B marketing strategies, and explore essential elements like journey mapping, lead generation, and brand building. The module concludes with a live demo of the strategy selector template.

  • Lesson 1 - Strategies vs Tactics.
  • Lesson 2 - Run Down of B2B Strategies.
  • Lesson 3 - Buyer & Customer Journey Mapping.
  • Lesson 4 - Lead Generation Strategies.
  • Lesson 5 - Brand Building Strategies.
  • Lesson 6 - How To Build a B2B Brand.
  • Lesson 7 - Strategies Selector Template Demo. 

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Tactical Activity Planning

In this module, you'll move beyond crafting a marketing strategy to the actionable phase. Learn how to select channels, tools, and technology, and plan the execution of activities with a detailed activity planner.

  • Lesson 1 - Channel Selection.
  • Lesson 2 - Content Plan and Creation.
  • Lesson 3 - Lead Generation Tactics Selection.
  • Lesson 4 - Brand Building Tactics Selection.
  • Lesson 5 - Customer Retention Tactics Selection.
  • Lesson 6 - Website Management.
  • Lesson 7 - Social Media Management.
  • Lesson 8 - AI in marketing
  • Lesson 9 - Tech, Operations & Resourcing.
  • Lesson 10 - Activity Plan Creation.

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Budget Management & Monitoring

This module covers the crucial aspect of evaluating your marketing efforts. Learn how to manage your budget effectively, demonstrate ROI, and communicate the value of strategies to leaders. Jade provides a live demo of a quarterly and monthly marketing report for practical insights into structuring your reporting process.

  • Lesson 1 - Budget Allocation Template Demo.
  • Lesson 2 - Monitoring & Controlling Your Budget.
  • Lesson 3 - Create Your Marketing Reports.
  • Lesson 4 - How To Demonstrate ROI.

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Activating Your Strategy

Module 6 focuses on consolidating your work into a concise Strategic Marketing Plan Overview presentation, ensuring clarity and buy-in from your leadership team. Jade also provides insights on handling pushback and navigating challenges, addressing the crucial aspect of resourcing for effective implementation of the strategic marketing plan.

  • Lesson 1 - Presenting Your Strategy.
  • Lesson 2 - Getting Sales Buy-In.
  • Lesson 3 - Handling Push Back.
  • Lesson 4 - Selecting & Using Marketing Tools.
  • Lesson 5 - Managing a Marketing Team.
  • Lesson 6 - Marketing Team Roles.
  • Lesson 7 - Selecting & Managing Agencies.

(every Thursday at 5pm GMT)

Bonus 30-minute Live Sessions

  • Defining your career vision & path (Thurs 25th Jan)
  • Navigating Corporate Politics and Choosing Your Battles (Thurs 1st Feb)
  • Managing Your Mental Health (Thurs 8th Feb)
  • Getting the Respect You Deserve and Educating Leaders (Thurs 15th Feb)
  •  Building Assertiveness & Overcoming Imposter Syndrome (Thurs 22nd)
  • WHAT DO YOU WANT?! (Connecting with Your Inner Self and Detaching from Company Demands) (Thurs 29th Feb)

Assignments & Interaction

  • Weekly assignments and homework to apply learned concepts, focusing on building components of their marketing strategy progressively.
  • Interactive Q&A and Discussion sessions.
  • Practical Exercises and Case Studies.

Digital Treats

  • Resources, readings, and tools for each module.
  • Recordings of the sessions for revisiting the content.
  • Lifetime access to course platform

This course is built with your needs and your day-to-day challenges in mind, offering you a path to:

What will you walk away with?

Create your Marketing Strategy and Action Plan from the bottom up

Build Credibility & Influence with Top Management

Develop Effective Communication Techniques

Navigate and Prioritise Your Battles Wisely

Bridge the B2B Marketing Gap 

Move Beyond Tactical Activities to Strategic Thinking

Build Assertiveness & Overcome Imposter Syndrome

Enrolment is now closed for our first ever live launch

Sorry! You missed our first launch of B2B Breakthrough Academy!

Join our waitlist for future launches

Anxious about pitching this course to leadership?

Download my free pitch document to share with leadership - full of all of the important details your boss needs to sign off on this course!

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Get ready for a fresh start in the New Year and set your marketing strategy to conquer 2024 and beyond!?

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Let’s make your breakthrough,
B2B Jade

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B2B Jade helps B2B Marketers level up their marketing abilities through strategic skill-building: learn how to get promoted, how to fight for your budget, how to create a marketing strategy, and how to relieve burnout through B2B Jade.

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