I’d learnt the theory, taken the courses, gained the experience. But when it came to creating a strategy I could confidently present to leadership, I still felt stuck. So I built what was missing - a practical, no-fluff strategic programme designed specifically for in-house B2B marketers.
It’s the exact process, templates and support I use to help marketers stop second-guessing themselves and start leading with clarity.
I’ve been where you are.
Whether you're leading a team of Marketers or a solo marketer doing it all…
My flagship strategic accelerator for B2B marketers ready to move from reactive to in control. Over 12 structured weeks, you’ll build a complete, leadership-ready marketing strategy using proven templates, real-world examples and live mentoring support. No overcomplication. No jargon. Just clear thinking and practical execution that actually works in the real world.
Introducing the B2B Breakthrough Academy
From spinning plates to cool, calm and in control of your strategy:
Ongoing access to Jade through monthly live sessions, plus a private community to ask questions, sense-check your thinking and connect with fellow B2B marketers .
b2b club membership
£1,200 + vat
A structured 12-week programme to help you build a clear, leadership-ready B2B marketing strategy - with live support, practical templates and no unnecessary fluff.
strategy accelerator
£4,500+vat
Work with me 1:1 over 3 months to build and sharpen your strategy with direct guidance, accountability and straight-talking support.
1:1 Private mentorship
Choose the level of support you need
work with jade
£49/ per month
a decade of helping marketers be more strategic
Drum Awards Marketing Recipient
CIM certified
400+ b2b companies helped with strategy
20 years in B2B industry
"Hey I'm Jade, your B2B wing woman with 2 decades of experience in the industry. I’ve led international teams, won multiple marketing awards, and helped hundreds of marketers build strategies that actually work.
Now, I help in-house B2B marketers like you feel clear, confident, and in control by building a simple strategy you can actually use. No fluff. No jargon. Just the straight-talking support, marketing templates and tools you need to finally get your marketing working - and be taken seriously at work.
I know you're ready to step into the strategic version of you that’s already there. For the marketing mentorship you’ve always wanted, I can't wait to see you inside B2B Breakthrough Academy."
Meet Your Mentor, Jade
B2B Breakthrough Academy was brilliant because it focused on what actually matters.
“Jade’s practical approach was refreshing and the support throughout made it for me. I know that I’m a better marketer and leader since joining BBA. Highly recommend it to anyone who wants to make their strategy straight forward.”
– Natalie Kerr
Head of Marketing, Experian
– Holli Taylor
Marketing Manager, Leighton
– Chelsea M van de Meerendonk
Marketing Manager, Veko
I now have clarity and a clear process to create a marketing strategy.
“The dots suddenly feel joined. My marketing budget has since increased by 50% and the company has agreed to invest in two new heads to help activate our strategy.”
– Natalie Kerr
Head of Marketing, Experian
– Holli Taylor
Marketing Manager, Leighton
– Chelsea M van de Meerendonk
Marketing Manager, Veko
I’ve shifted from being reactive to a more focused and strategic approach.
“I’ve shown that marketing is not just about visibility, it’s about impact. Marketing is no longer seen as a supporting function in my business and that is a breakthrough I am proud of.”
– Natalie Kerr
Head of Marketing, Experian
– Holli Taylor
Marketing Manager, Leighton
– Chelsea van de Meerendonk
Marketing Manager, Veko
I help you find your voice and feel confident to get buy-in from leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.
I know you can do this, and with my help, you’ll build a clear marketing strategy and be able to put it into action.
And that’s where I come in.
We solve this through educating leaders on the real role of marketing, empowering ourselves to overcome imposter syndrome and building a strategic marketing plan.
Thousands of pounds wasted, a confused marketing department, and a lack of cohesion between Jr marketers and leadership leading to no clear direction is the result.
Here are the real reasons B2B Marketers aren’t getting results:
You’re not alone.
The demands on you are high and you feel the pressure to step up but you’re lacking the strategy to do so.
The Marketing Gap
The void between the board of directors and any marketing resource you have in house. The size of this gap can cause a chain reaction of problems for marketers.
Lack of Clear Vision & Budget
Leadership lacks a clear marketing vision and doesn’t give the appropriate budget needed (between 4-8% of sales revenue).
The Marketing Task Wheel
Marketers get assigned endless time-consuming marketing tasks with no clear direction or end-goal - leading to burnout and no results.
The Marketing Gap
The void between the board of directors and any marketing resource you have in house. The size of this gap can cause a chain reaction of problems for marketers.
Lack of Clear Vision & Budget
Leadership lacks a clear marketing vision and doesn’t give the appropriate budget needed (between 4-8% of sales revenue).
The Marketing Task Wheel
Marketers get assigned endless time-consuming marketing tasks with no clear direction or end-goal - leading to burnout and no results.
The Marketing Gap
The void between the board of directors and any marketing resource you have in house. The size of this gap can cause a chain reaction of problems for marketers.
Lack of Clear Vision & Budget
Leadership lacks a clear marketing vision and doesn’t give the appropriate budget needed (between 4-8% of sales revenue).
The Marketing Task Wheel
Marketers get assigned endless time-consuming marketing tasks with no clear direction or end-goal - leading to burnout and no results.
Get your free guide
Download my free pitch document to share with leadership - full of all the important details to get the buy-in needed from your manager.
Eager to pitch this course to leadership?
Leadership Pitch Guide
Get your scorecard
Find out how strategic you are as a marketer with my scorecard tool - you'll feel refreshed about where to go next!
Get the clarity you've been craving
Take the strategy scorecard
FREE RESOURCES
B2B Breakthrough Academy FAQs
PRO: The most popular option. Includes full course access, all strategy templates, training videos, group mentoring calls with Jade, mindset support, and access to the private community. Ideal if you want direct support and full guidance.
ESSENTIAL: Includes all templates, on-demand training, and access to the community. Great if you want structure and support, but can work more independently.
LITE: A leaner, self-guided option with templates only. Best if you're confident working solo and just need the frameworks.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
In-house B2B marketers who want to operate more strategically, communicate their value, and lead with clarity. Whether you’re a team of one or stepping into a Head of Marketing role, my marketing accelerator programme is built to help you succeed without burning out.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
Most members have their programme covered by their employer as part of their professional development. Once you've enrolled using the online card payment system you'll receive a payment invoice with VAT where applicable. If you'd like help pitching the programme to leadership, download my leadership pitch guide.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
Yes, and it's a one time payment for access - so no recurring annual fees. You’ll have lifetime access to all templates, tools, and training content for the tier you join - plus any future updates.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
I’m happy to point you to the programme tier that best fits your goals, current challenges, and time availability. Contact me with any questions and I'll reply personally.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
B2B Breakthrough Academy (BBA) is a 10–12 week marketing strategy programme that helps you build a complete, leader-ready marketing strategy. It's ideal if you want to step into a more strategic leadership role and need structure, clarity, and a complete end-to-end process for marketing strategy.
B2B Content Confident (BCC) is a self-paced course focused specifically on content marketing. If you’re struggling with content overwhelm or want to create a content engine that brings in leads, this course will help you plan, produce, and repurpose smarter - with a strong emphasis on using AI to streamline your workflow.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
This course is designed for those with at least 2 years of marketing experience and who are currently working in marketing. It is not open to business leaders, Directors, CEO's, or Sales Leaders.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
Due to the nature of my digital programmes and the instant access to templates, trainings, and proprietary materials, I’m unable to offer refunds once purchased. Please make sure the course is right for you before joining by watching the course tour video. If you’re unsure or need help choosing a tier, feel free to email me at support@b2bjade.com - I’m happy to help.
Who is B2B Breakthrough Academy for?
What are the different tiers of B2B Breakthrough Academy and what’s the right option for me?
How do I get leadership to buy-in for the programme?
What level of experience in marketing is required to enrol in the course?
Do you offer refunds?
What’s the difference between B2B Breakthrough Academy and B2B Content Confident?
Do I get lifetime access?
What if I’m not sure which programme or tier access is right for me?
ready to get off the task wheel?
Find out how strategic you are as a marketer, and your gaps, with my Strategy Score Card
Learn from B2B Jade on her next live webinar! Strengthen key marketing skills: how to get promoted, how to fight for your budget, how to relieve burnout…
Ready to RISE UP and make a breakthrough in your marketing career?
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Download this free pitch document that has everything leadership needs to sign off on this course!
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