I’d learnt the theory, taken the courses, gained the experience. But when it came to creating a strategy I could confidently present to leadership, I still felt stuck. So I built what was missing - a practical, no-fluff strategic programme designed specifically for in-house B2B marketers.
It’s the exact process, templates and support I use to help marketers stop second-guessing themselves and start leading with clarity.
I’ve been where you are.
Whether you're leading a team of Marketers or a solo marketer doing it all…
My flagship programme for B2B marketers ready to go from overwhelmed to in control.
Over 6 weeks, you'll build a leadership-ready marketing strategy using proven templates, real examples, and live mentoring.
No jargon. No overcomplication. Just clear, practical strategy that works.
From spinning plates to cool, calm and in control of your strategy:
a decade of helping marketers be more strategic
Drum Awards Marketing Recipient
CIM certified
400+ b2b companies helped with strategy
20 years in B2B industry
"Hey I'm Jade, your B2B wing woman with 2 decades of experience in the industry. I’ve led international teams, won multiple marketing awards, and helped hundreds of marketers build strategies that actually work.
Now, I help in-house B2B marketers like you feel clear, confident, and in control by building a simple strategy you can actually use. No fluff. No jargon. Just the straight-talking support, marketing templates and tools you need to finally get your marketing working - and be taken seriously at work.
I know you're ready to step into the strategic version of you that’s already there. For the marketing mentorship you’ve always wanted, I can't wait to see you inside B2B Breakthrough Academy."
Meet Your Mentor, Jade
B2B Breakthrough Academy was brilliant because it focused on what actually matters.
“Jade’s practical approach was refreshing and the support throughout made it for me. I know that I’m a better marketer and leader since joining BBA. Highly recommend it to anyone who wants to make their strategy straight forward.”
– Natalie Kerr
Head of Marketing, Experian
– Holli Taylor
Marketing Manager, Leighton
– Chelsea M van de Meerendonk
Marketing Manager, Veko
I now have clarity and a clear process to create a marketing strategy.
“The dots suddenly feel joined. My marketing budget has since increased by 50% and the company has agreed to invest in two new heads to help activate our strategy.”
– Natalie Kerr
Head of Marketing, Experian
– Holli Taylor
Marketing Manager, Leighton
– Chelsea M van de Meerendonk
Marketing Manager, Veko
I’ve shifted from being reactive to a more focused and strategic approach.
“I’ve shown that marketing is not just about visibility, it’s about impact. Marketing is no longer seen as a supporting function in my business and that is a breakthrough I am proud of.”
– Natalie Kerr
Head of Marketing, Experian
– Holli Taylor
Marketing Manager, Leighton
– Chelsea van de Meerendonk
Marketing Manager, Veko
I help you find your voice and feel confident to get buy-in from leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.
I know you can do this, and with my help, you’ll build a clear marketing strategy and be able to put it into action.
And that’s where I come in.
We solve this through educating leaders on the real role of marketing, empowering ourselves to overcome imposter syndrome and building a strategic marketing plan.
Thousands of pounds wasted, a confused marketing department, and a lack of cohesion between Jr marketers and leadership leading to no clear direction is the result.
Here are the real reasons B2B Marketers aren’t getting results:
You’re not alone.
The demands on you are high and you feel the pressure to step up but you’re lacking the strategy to do so.
The Marketing Gap
The void between the board of directors and any marketing resource you have in house. The size of this gap can cause a chain reaction of problems for marketers.
Lack of Clear Vision & Budget
Leadership lacks a clear marketing vision and doesn’t give the appropriate budget needed (between 4-8% of sales revenue).
The Marketing Task Wheel
Marketers get assigned endless time-consuming marketing tasks with no clear direction or end-goal - leading to burnout and no results.
The Marketing Gap
The void between the board of directors and any marketing resource you have in house. The size of this gap can cause a chain reaction of problems for marketers.
Lack of Clear Vision & Budget
Leadership lacks a clear marketing vision and doesn’t give the appropriate budget needed (between 4-8% of sales revenue).
The Marketing Task Wheel
Marketers get assigned endless time-consuming marketing tasks with no clear direction or end-goal - leading to burnout and no results.
The Marketing Gap
The void between the board of directors and any marketing resource you have in house. The size of this gap can cause a chain reaction of problems for marketers.
Lack of Clear Vision & Budget
Leadership lacks a clear marketing vision and doesn’t give the appropriate budget needed (between 4-8% of sales revenue).
The Marketing Task Wheel
Marketers get assigned endless time-consuming marketing tasks with no clear direction or end-goal - leading to burnout and no results.
Get your free guide
Download my free pitch document to share with leadership - full of all the important details to get the buy-in needed from your manager.
Eager to pitch this course to leadership?
Leadership Pitch Guide
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Find out how strategic you are as a marketer with my scorecard tool - you'll feel refreshed about where to go next!
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Take the strategy scorecard
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ready to get off the task wheel?
Find out how strategic you are as a marketer, and your gaps, with my Strategy Score Card
Join me for a free live class on Thursday 26th March at 11am UK time. Learn how to build a plan that gets leadership buy-in and finally feel confident in your role
Ready to RISE UP and become a strategic marketer?
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Download this free pitch document that has everything leadership needs to sign off on this course!
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