I've taken on pivotal roles, including leading an international marketing department at FTSE 100 company DS Smith PLC and holding Director-level positions in various businesses. I've also had the privilege of serving as the Chair of The Chartered Institute of Marketing (CIM), Wales board, and was part of the international CIM Membership and the Professional Advisory Group (MPAG).
My main role today is helping B2B Marketers worldwide become truly strategic, moving from reactive and frustrated to proactive and empowered, because I’ve been there too. I want to help them stand up for themselves and give them the tools to fight the marketing gap and see tangible results from their efforts so they can love what they do again.
I’m a Marketing Coach and Founder of the B2B Breakthrough Academy. You might have come across me as a TikTok influencer and podcaster, collaborating with renowned brands like Adobe and LinkedIn.
Throughout my 20+ year career I’ve been honoured with "Brand Strategy of the Year" at both The B2B Marketing Awards and The Drum Marketing Awards and “Marketer of the Year" at the CIM Wales Awards. I'm proud to have been ranked 13th in the top 100 marketing influencers in the Technology for Marketing Awards 2024 and 7th in the top 20 growth marketers in the UK by Favikon. I was also featured in Axonn Media's "Top 140 Global Content Marketing Influencers."
Hello there! I’m Jade…
Everything you need to know about me
Jade Tambini
See my B2B Marketing Journey
It hasn’t been all sunshine and rainbows - it’s been quite a journey for me! Full of mistakes, hard times, tough job shifts, and lots of learning along the way!
2005 - 2006
Left my college art folder on the bus and didn’t care enough to go after it. That was the moment I realised art school was not for me! I landed a random sales job in the paper and ended up selling data to B2B marketing directors - I loved it!
2007 - 2008
I dreamed of joining the marketing team but I still thought ROI meant “Republic of Ireland”. I needed a Chartered Institute of Marketing (CIM) qualification to move forward in marketing but I couldn't afford CIM events so I handed out biscuits in return for free entry. I saved up and did my qualification introduction certificate.
Left Art College to Find My Own Path! ✨
Discovered I Dreamed of Marketing 😍
It hasn’t been all sunshine and rainbows - it’s been quite a journey for me! Full of mistakes, hard times, tough job shifts, and lots of learning along the way!
2009
Rejected from 11 marketing interviews, until my break. I became Marketing Assistant for a division of one of the biggest companies in the world, DS Smith Plc. I still remember getting the call - I ran out the building with tears running down my face. I had done it. I worked in marketing!
2011 - 2015
I was awarded New Marketer of The Year, and inducted to the board of the CIM in Wales. Promoted to Marketing Manager then promoted again to lead the international marketing team where I hired a whole team and had a blast! Made the chair of the CIM.
Rejections, rejections, but then… 👀
2015 Top of My Marketing Game 🙌
2016
Left my position for another where big lessons were learnt and I nearly left marketing altogether! In this season I set up my own company since so many people were asking me for marketing advice.
2017
Hurray postnatal depression and anxiety! Had my first baby, hit a wall, and it took 18 months out to settle into being a mum and work on my recovery: biggest breakthrough ever, stronger mindset than ever.
Huge Life Changes - but It Made Me Stronger 💪
Is Marketing Still for Me? 😥
2019 - 2021
We are back at it! I pivoted to more of a consulting role in my business vs doing campaigns for clients. Had my second baby, and took a nice year off for cuddles.
2022
B2B Jade is born! I launched on TikTok and my podcast, began my journey toward becoming an online educator.
2023
Reached 23k followers on TikTok and big growth on the podcast, booked out with inbound clients, and brand partnerships with the likes of Adobe and Pipedrive. I began working on B2B Breakthrough Academy after listening to what marketers really want. Now I’m putting my heart and soul into delivering it.
Finding My Stride 😄
A New Era Begins 🥳
Loving the Life I’ve Built ❤️
Jade's engaging content on TikTok, LinkedIn, and her podcast has garnered a loyal following.
She's known for providing valuable insights, from gaining leadership buy-in to getting more marketing budget, setting effective strategies, and everything in between.
Her style is straightforward, and she isn't afraid to voice her opinions.
Transforming undervalued marketers into strategic leaders in their businesses.
“I aim to help every marketer get off the task wheel once and all, excel in their roles and deliver results without burnout.”
Trusted by
With a stellar track record as a multi-award-winning Strategic Marketing Consultant with almost two decades of marketing experience, Jade transitioned to entrepreneurship in 2016 by setting up her own agency. She’s helped hundreds of B2B businesses scale quickly. Fast forward to 2021? B2BJade was born - with the undervalued, ambitious marketer in mind.
Your go-to authority on B2B marketing
her expertise
Jade is known for cutting through the noise and making marketing make sense again. She simplifies complex ideas into plain language - no jargon, no fluff - so her members feel clear, confident, and in control.
Whether it’s a lightbulb moment about how to reframe your role or a reminder that your worth isn’t tied to your metrics, Jade’s approach leaves people saying, “I’m so glad I came.” Because with Jade, you don’t just get support and new marketing strategies, you get lifelong skills that you can take into your current job and into the future.
On group mentoring calls, Jade coaches marketers through real challenges - from untangling strategy to dealing with tricky leadership dynamics. But it’s not just strategy - it’s mindset, too. Jade's mentoring calls are a safe space to gain answers to your burning questions and take strides towards your goals. She’s there as a strategic guide and an emotional ally, often sharing stories from her own experience to help unlock the clarity and confidence her members didn’t know they needed.
Her Approach to Marketing Coaching
B2B Breakthrough Academy was brilliant because it focused on what actually matters.
“Jade’s practical approach was refreshing and the support throughout made it for me. I know that I’m a better marketer and leader since joining BBA. Highly recommend it to anyone who wants to make their strategy straight forward.”
– Natalie Kerr
Head of Marketing, Experian
– Holli Taylor
Marketing Manager, Leighton
– Jenny Atkinson
Marketing Lead, Knight Architects
I now have clarity and a clear process to create a marketing strategy.
“The dots suddenly feel joined. My marketing budget has since increased by 50% and the company has agreed to invest in two new heads to help activate our strategy.”
– Natalie Kerr
Head of Marketing, Experian
– Holli Taylor
Marketing Manager, Leighton
– Jenny Atkinson
Marketing Lead, Knight Architects
I highly recommend Jade's B2B Breakthrough Academy.
“I was feeling stuck in my role with almost too much information out there to digest. Jade's course was a refreshingly straightforward and practical approach to getting my marketing strategy in place. As well as the completed output, she really encourages you to think more strategically and take confidence in the work you've done to get there.”
– Natalie Kerr
Head of Marketing, Experian
– Holli Taylor
Marketing Manager, Leighton
– Jenny Atkinson
Marketing Lead, Knight Architects
Why Marketers Choose Jade
20 years in B2B industry
100% member satisfaction
Members from fast scaling startups, established SMEs and Fortune 100 companies
150+ members in 4 continents
Drum Awards Marketing Recipient
CIM certified
400+ b2b companies helped with strategy
10 years helping marketers be more strategic
20 years in B2B industry
WATCH NOW
TikTok: IHG Hotels & Resorts
WATCH NOW
TikTok and LinkedIn: Airgram.io
WATCH NOW
TikTok: Pipedrive Collaboration
WATCH NOW
Content Creator: Adobe Summit 2024
Featured Partnerships:
Jade has forged notable partnerships, including her role as an in-house content creator for Adobe Summit EMEA 2023, where she produced a series of engaging TikTok videos. She frequently collaborates with globally renowned brands, such as Pipedrive, to create authentic and captivating content for her channels.
Powerful Partnerships
37% male
63% female
GENDER
34% USA
27% UK
other
Our audience is predominantly female, and they come from around the globe. The common thread among them?
Location
3,500 +
Email Subscriptions
8k +
Linkedin followers
22k+
Podcast Listens
45k / 5%
tiktok following/
engagement:
25 - 40 age group
By the Numbers
Why Partner With Me
Recognising Jade's devoted and engaged audience, brands appreciate her dedication to executing briefs flawlessly. She takes the time to respond to every comment on her TikTok videos, even when they number in the hundreds on a viral post. Jade genuinely cares about her community, and this shines through in every collaboration.
Every brand that collaborates with Jade lauds her professionalism and her ability to authentically convey their campaign messages.
Let's Collaborate
- LINKEDIN POSTS
- NEWSLETTER TAKEOVERS
- SPEAKING ENGAGEMENTS
- TIKTOK CAMPAIGNS
- SHORT-FORM UGC VIDEO
- LONG-FORM UGC VIDEO
Here are some ways you can partner with Jade, but we're always open to new ideas:
Jade offers a range of collaboration opportunities, including Speaking Engagements, TikTok collaborations, User-Generated Content (UGC), and fully integrated campaigns targeted at her engaged audience.
