Take this quick scorecard to find out what’s missing in your plan (and how to fix it fast).
with B2B Jade
How strong is your B2B marketing strategy?
If you’ve ever felt like your marketing plan is a bit of a guessing game, you’re not alone. Most B2B marketers are juggling a hundred priorities, trying to prove their value, and still wondering if their strategy is actually working.
This quick scorecard will help you uncover the real reason your marketing plan isn’t delivering the results you want. In just 10 minutes, you’ll see exactly where your strategy is strong, where it’s falling short, and what to focus on next to get your leaders on board.
You know you can go further
5. I believe in my expertise and confidently share my views.
Reflect on how comfortable you feel voicing your opinions, influencing decisions, and standing by your strategic recommendations, even when others see things differently.
4. I lead with strategy, not tasks, and stay focused on what works.
Reflect on how often you set the agenda against a clear strategy rather than reacting to requests from others.
3. I understand our ideal customers and what makes us different.
Consider how well you can articulate your audience’s needs and your unique value in meeting them. Reflect on how much contact you've had with customers.
2. I know exactly what’s working and what’s not in our current marketing.
Think about how confidently you can explain what is leading to results and what needs to change.
1. I have business-aligned marketing goals and a clear strategy.
Reflect on how clearly your marketing goals and strategy connect to your company’s overall vision and growth priorities.
Rate your confidence in these 6 key areas of B2B marketing: (Select 1–5 for each)
The Scorecard...
Once you’ve completed the scorecard, you’ll see your results instantly:
You’re leading with strategy and inspiring others with your vision.
21+
You’re mostly strategic and aligned with business goals. A few focused tweaks will help you elevate your influence.
16+
You’re gaining traction but still caught in the marketing task wheel. With more structure and support, you'll lead with clarity.
11+
You’re stuck reacting to requests instead of leading with strategy. It’s time to rebuild confidence and take control of your direction.
5+
Your Results
Now that you know where your gaps are, it’s time to understand the process for closing them.
In my B2B Strategy Crash Course, you’ll learn my simple 6-step framework that my mentorship students use when building their leader-ready B2B marketing strategies.
You’ll see exactly how to move from scattered marketing activity to a clear, structured plan that earns respect and drives results.
By the end of this crash course you’ll have a clear understanding of what a strong B2B marketing strategy looks like and how to start thinking like a strategic marketing leader. It’s the perfect next step before diving into a full strategy build.
Are you ready to get on track toward becoming the strategic marketer you know is in there?
👉 Get the B2B Strategy Crash Course for just £47 (usually £197).
Now that you know where your gaps are, it’s time to understand the process for closing them.
In my B2B Strategy Crash Course, you’ll learn my simple 6-step framework that my mentorship students use when building their leader-ready B2B marketing strategies.
You’ll see exactly how to move from scattered marketing activity to a clear, structured plan that earns respect and drives results.
By the end of this crash course you’ll have a clear understanding of what a strong B2B marketing strategy looks like and how to start thinking like a strategic marketing leader. It’s the perfect next step before diving into a full strategy build.
Proven 6-step framework
start Thinking like a strategic marketer
Demos of how the process works
Printable guide book
45-min video training
Learn what it takes to build a smarter strategy
Hear from other B2B Content Confident members
Wow, B2B Content Confident is an amazing course.
“Jade, you always keep your thumb on the pulse and hit the nail on the head, this was just what I needed to get my content strategy on track. Thank you!”
“Jade, you always keep your thumb on the pulse and hit the nail on the head, this was just what I needed to get my content strategy on track. Thank you!”
– Fiona Sherwood
CMO at Dasseti
– Ingrid Anusic
Strategic Marketing at FintechWest
– Kristen Porter
Marketing Strategist at O*NO Legal
The course was an absolute gamer changer for me.
"B2B Content Confident was the best investment I have made in my professional development. Even though I have been doing content marketing for 5 years, I walked away with practical skills and tips that I could implement right away."
"B2B Content Confident was the best investment I have made in my professional development. Even though I have been doing content marketing for 5 years, I walked away with practical skills and tips that I could implement right away."
– Fiona Sherwood
CMO at Dasseti
– Ingrid Anusic
Strategic Marketing at FintechWest
– Kristen Porter
Marketing Strategist at O*NO Legal
I would highly recommend this course.
"This course was brilliant! I’d like to think I’m fairly confident already but it gave me a framework and the tools and equipment list to do things 10x better. I learnt a lot and have started putting that into practice now."
"This course was brilliant! I’d like to think I’m fairly confident already but it gave me a framework and the tools and equipment list to do things 10x better. I learnt a lot and have started putting that into practice now."
– Fiona Sherwood
CMO at Dasseti
– Ingrid Anusic
Strategic Marketing at FintechWest
– Kristen Porter
Marketing Strategist at O*NO Legal
Content Confident FAQs
That’s up to you. Most members work through it in 4–6 weeks, but it’s completely self-paced. You can implement much of your learnings from the video content immediately.
Is this for me if I’m not confident with AI?
How long will it take to complete the course?
Will this work for my niche or industry?
Can I expense this through my company?
Do I get updates?
Yes. I will walk you through how to build your ai Content Marketing Assistant, even if you’re brand new. It’s designed to be simple, clear, and useful right away.
Is this for me if I’m not confident with AI?
How long will it take to complete the course?
Will this work for my niche or industry?
Can I expense this through my company?
Do I get updates?
If you’re in B2B and want to create content that attracts the right people, yes. It’s designed for B2B marketers across traditional old school b2b sectors, professional services, through to Saas and beyond.
Is this for me if I’m not confident with AI?
How long will it take to complete the course?
Will this work for my niche or industry?
Can I expense this through my company?
Do I get updates?
Absolutely. Most members use their training budgets to join. This course benefits your business as much as it benefits you individually.
Is this for me if I’m not confident with AI?
How long will it take to complete the course?
Will this work for my niche or industry?
Can I expense this through my company?
Do I get updates?
Yes. With a one time payment, you get lifetime access.
Is this for me if I’m not confident with AI?
How long will it take to complete the course?
Will this work for my niche or industry?
Can I expense this through my company?
Do I get updates?
